Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer relationship marketing in today’s business world. IMPACT OF SOCIAL MEDIA.
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The aim of this paper is to focus on the latter mean of building brand loyalty, social media marketing, defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels (Weinberg, 2009, p.
This is to certify that the thesis entitled “Impact and effectiveness of social media advertising on young working women’s buying behaviour with reference to consumer electronics - A study of selected cities in Maharashtra and Gujarat” and submitted by Ms. Shalaka Ayarekar is a bonafide research work for the award of the Doctor of.
Abstract: Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic.
This paper aims to examine the influence of interactive social media marketing communications on teenagers’ cognitive, affective and behavioral attitude components in South Africa. The study also considers the impact of a number of additional factors such as usage (access, length of usage, log-on frequency, log-on duration and profile update incidence) and demographic (gender, age and.
Overall advertising via social media is a positive for any business or firm promoting a product or service, simply because they are more advantages than disadvantages of using social media when advertising. Social media is used to discover, interact and share new ideas across the internet; therefore once implemented these aspects all play vital.
Social media marketing model should be aligned to the social media strategy of the business. Return on Investment. Drury (2008) discusses how marketers of various industries and businesses can effectively engage in social media marketing. The paper gives a fairly comprehensive view on what social media is and the role of marketing within it.